We promise to:
- Keep your data safe and private
- Give you ways to manage and review your marketing choices at any time
- Not to sell your data to anyone else
DATA PROTECTION LAW
We are conscious of our responsibilities as a "data controller" under the General Data Protection Regulation ( in force as of 25th May 2018) and we shall endeavour to ensure that the personal information we obtain, and use will always be held, used, transferred and otherwise processed in accordance with that regulation and all other applicable data protection laws and regulations. If you would like more information about our data protection policy please contact us using the details shown on our website.
HOW THE LAW PROTECTS YOU
Data Protection Law allows us to use personal information only if we have a clear reason to do so. This includes how we share data outside of The Marketing Society. In order to meet this requirement, we will only process personal data in the following circumstances:
- To fulfil and administer a relationship we have with you
- When it is in our legitimate interest;
- When we have a legal duty to
- When you consent to it
There are circumstances where an alternative legal basis allows us to process personal data on a legitimate basis. Where we rely on an alternative legal basis for processing personal data, we will tell you what it is.
HOW WE OBTAIN AND USE INFORMATION ABOUT YOU
We may because of both your interaction over the telephone, completing and returning application forms and accessing our website, hold and process personal information obtained about you. We have provided below examples of the ways we may use your personal information and why.
|When/where we collect and process your personal information||Legal basis we can rely on to process personal information||Rationale|
|When you call us or request to be called back||Legitimate Interest||Contact initiated by you|
|Contract||Applies when you register your interest with a view to becoming a member|
|When we call you to invite you to apply for membership, or to attend, sponsor, or otherwise be involved in our events and publications.||Legitimate Interest||You are engaged in Marketing activity and would reasonably expect to be contacted by us|
|Consent||We have evidence of your clear and unambiguous consent to be contacted|
|When we write to you to tell you about our products and services.||Legitimate Interest||You are engaged in Marketing activity and would reasonably expect to be contacted by us|
|To contact you for the purposes of notifying you of any important information regarding your membership||Contract||Applies when you register your interest with a view to becoming a member|
|Legitimate Interest||You are a member of the Marketing Society and would have a reasonable expectation to be contacted by us regarding our activities|
|Transfer data to Third Parties||Consent||
You have consented to us sharing your personal information with partners for the purposes of receiving information about their products and services which may interest you
e.g receiving free copies of Campaign and Marketing Week or follow ups to our partner events
|Legitimate interest||Should the Marketing Society outsource services to a third party, we will make sure that all ensure they provide sufficient guarantees, in particular, in terms of expert knowledge, reliability and resources to implement technical and organisational measures which will meet the requirements of the law and security of processing|
|Data Analysis - Profiling: To develop and manage our offering to members||Legitimate interest||Meeting genuine needs of customers through the products we provide|
WHERE WE COLLECT PERSONAL INFORMATION FROM
Data you provide:
- When you fill in an online inquiry form
- When you give one of our staff your business card
- When you contact us via social media
- When you send us an email
- Attending events - note we will display a delegate list at each event
Data we collect:
- Contact information from social media
- From publications
- When a friend or colleague recommends you for membership or invites you to an event
- At events such as photographs, feedback forms, testimonials
WHO WE SHARE YOUR PERSONAL INFORMATION WITH
We will not share your personal information without your express consent.
We may use your personal information to tell you about relevant events and content or offers if we have your consent. You can ask us to stop sending you marketing messages and update your preferences by contacting us at any time. Whatever you choose, you will still receive important information regarding your membership.
HOW LONG WE KEEP YOUR PERSONAL INFORMATION
We will keep your personal information for as long as you are a member. After you stop being a member, we will keep your data for up to 5 years for the following reasons:
- To respond to any questions or complaints
- To show that we treated you fairly
- To maintain records according to rules that apply to us
We may keep your data for longer than 5 years if we cannot delete it for legal, regulatory or technical reasons. If we do we will make sure that your privacy is protected.
HOW TO GET A COPY OF YOUR PERSONAL INFORMATION
You can access your information we hold by writing to our Data Protection Compliance Manager. Call +44 (0)20 8973 1350 or email firstname.lastname@example.org
LETTING US KNOW IF YOUR PERSONAL INFORMATION IS INCORRECT
You have the right to question any information we have about you that you think is wrong or incomplete. We will take reasonable steps to check its accuracy and correct it. If you want us to stop using your personal information you have the right to object to our use of your personal information, or to ask us to delete, remove or stop using it if there is no need for us to keep it. This is known as the “right to object”, “right to erasure” or the “right to be forgotten”.
However, there may be occasions when we will not be able to delete personal information if a legal or regulatory requirement prevents us from doing so.
RESTRICTING THE USE OF YOUR PERSONAL INFORMATION
There may be legal or other reasons why we need to keep or use your data, which we will inform you of in the event you do feel we should not be using it. There will be occasions when we will be able to restrict the use of your data. This means that it can only be used for certain things, such as to exercise legal rights. In this situation, we would not use or share your information while it is restricted.
You can ask us to restrict the use of your personal information if:
- It is not accurate
- It has been used unlawfully, however, you do not want it to be deleted
- It is not relevant anymore, but you request it is kept for use in legal claims
- You have already asked us to stop using your data, but you are waiting for us to tell you if we can keep on using it.
HOW TO WITHDRAW YOUR CONSENT
You can withdraw your consent at any time. Please contact us if you wish to do so. If you withdraw your consent, we may not be able to provide certain services to you. If this is the case, we will let you know.
HOW TO COMPLAIN
You also have the right to complain to the Information Commissioner’s Office.
COOKIES AND LINKS
This website contains links to other sites. Please be aware that The Marketing Society is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this website.
NOTIFICATION OF CHANGES
The Marketing Society
8 Waldegrave Road
Tel. +44 (0)20 8973 1350
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