Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.
There are many functions cookies serve. For example, they can help us to remember your username and preferences, analyse how well our website is performing, or even allow us to recommend content we believe will be most relevant to you.
Certain cookies contain personal information – for example, if you click to “remember me” when logging in, a cookie will store your username. Most cookies won’t collect information that identifies you and will instead collect more general information such as how users arrive at and use our websites, or a user’s general location.
COOKIES WE USE
Generally, our cookies perform up to four different functions:
- Essential cookies: Some cookies are essential for the operation of our website. For example, some cookies allow us to identify subscribers and ensure they can access the subscription only pages. If a subscriber opts to disable these cookies, the user will not be able to access all of the content that a subscription entitles them to.
- Performance Cookies: We utilise other cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the website.
- Functionality Cookies: We use functionality cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in your username every time you access the site, and recall your customisation preferences, such as which regional edition of the website you want to see when you log in.
- We also use functionality cookies to provide you with enhanced services such as allowing you to watch a video online or comment on a blog.
THIRD PARTY COOKIES
We also use or allow third parties to serve cookies that fall into the categories above. For example, like many companies, we use Google Analytics to help us monitor our website traffic. We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions and copyright policy.
Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to users, to query whether users who do not open our emails wish to continue receiving them and to monitor which links contained in the emails are most popular. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you can select to receive emails from us in plain text rather than HTML.
HOW WE PROTECT YOUR DATA
When we hold data from which you can be identified, we will not retain it for any longer than necessary to improve your experience of our website. We retain information submitted in forms on the website for 12 months before we delete it. Google analytics, we’ll retain tracking data for 14 months then delete (this is the minimum you can set). This resets if the user has new activity of course.
HOW TO BLOCK COOKIES
Please note these sites are not part of or endorsed by The Marketing Society, they are simply suggestions. If you do choose to disable cookies, you may find that certain sections of our website do not work properly
The Marketing Society
8 Waldegrave Road
Tel. +44 (0)20 8973 1350
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