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The Marketing Society, together with Accenture Song, has developed the Marketing Leaders Programme (MLP) as a unique development experience for high potential marketers who are preparing for senior leadership roles.

Who will benefit

The programme is designed for senior marketers preparing for their next leadership role, typically those already leading teams and looking to take the next step in their career.

Building on the work of Leadership Coach Steve Radcliffe, the programme addresses the strategic, commercial and leadership challenges facing senior marketers and their teams today, with a focus on what marketing leaders need to do (technical marketing skills) and how they need to be (behavioural skills) in a rapidly changing and unpredictable world.

After attending the programme previous participants have returned to their businesses with the renewed energy and confidence to make positive change happen. They have brought a fresh leadership perspective, new ways of working, a greater capacity for their workload and an invaluable business network.

The Founders

The programme has been devised following intensive consultation with some of the world’s most successful marketing leaders and draws on the experiences, challenges and difficulties they have encountered throughout their careers. It also harnesses the wisdom and experience of The Marketing Society’s senior members, whilst utilising the capability development skills of Accenture Song.


The Marketing Society is a leading global membership community established in 1959 as a not-for-profit organisation. We unite marketing leaders worldwide through our hubs in various locations. Our mission is to inspire, accelerate, and unite the world's smartest marketers, enabling them to excel in their careers and contribute positively to their organisations, the economy, and society. We are a dynamic and ambitious team, committed to making a real impact. Join us in creating a better future through marketing innovation and leadership.



Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organisations build their digital core, optimise their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 732,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. Accenture solve clients’ biggest challenges. They simplify by turning rigorous inputs into delightful outputs—and valuable human experiences.



Steve Radcliffe is the creator of the Future - Engage - Deliver (FED) approach to leadership, defined by The Times as ‘the no-nonsense approach, shaking up the world of leadership’. Anni Townend, one of the programme’s leadership coaches has developed and delivered leadership programmes with organisations including:

MSD (pharmaceuticals)
Verisk Wood Mackenzie
The Charity Commission
Walgreens Boots Alliance
City of Edinburgh Council


The Facilitators

The programme is in person and facilitated by two leadership coaches;

Anni Townend, Leadership Coach

Anni Townend, Leadership Coach

Anni Townend is a Leadership Partner, Coach and Mentor to Executive Teams and Senior Leaders, an Author, Facilitator, and Entrepreneur she is the Podcast Host of Leaders in Conversation with Anni Townend. Anni is a senior associate of Steve Radcliffe Associates. This will be Anni's tenth year of co-leading the Marketing Leaders Programme, of which she is hugely proud. With more than 30 years' experience, Anni has built a strong reputation of unlocking leadership confidence, capability and performance in organisations across various markets. She is skilled at helping leaders create a safe environment in which people feel seen, heard and understood and are able to have the conversations that matter to them.

Russ Pocock, Principal Director, Leadership & Culture, Accenture

Russ Pocock, Principal Director, Leadership & Culture, Accenture

Russ is an expert in leadership, partnering with large global clients at Accenture to create transformational experiences that enable their leaders and their businesses to grow.  He has been a Marketing Director, led large teams across diverse international markets and worked with some of the world’s most innovative and fast growing start-ups.

Apply or nominate

Submit your application or nominate someone in your team to attend our programme