The Marketing Society, together with Accenture Song, has developed the Marketing Leaders Programme (MLP) as a unique development experience for high potential marketers who are preparing for senior leadership roles.
Who will benefit
The programme is designed for senior marketers preparing for their next leadership role, typically those already leading teams and looking to take the next step in their career.
Building on the work of Leadership Coach Steve Radcliffe, the programme addresses the strategic, commercial and leadership challenges facing senior marketers and their teams today, with a focus on what marketing leaders need to do (technical marketing skills) and how they need to be (behavioural skills) in a rapidly changing and unpredictable world.
After attending the programme previous participants have returned to their businesses with the renewed energy and confidence to make positive change happen. They have brought a fresh leadership perspective, new ways of working, a greater capacity for their workload and an invaluable business network.
The Founders
The programme has been devised following intensive consultation with some of the world’s most successful marketing leaders and draws on the experiences, challenges and difficulties they have encountered throughout their careers. It also harnesses the wisdom and experience of The Marketing Society’s senior members, whilst utilising the capability development skills of Accenture Song.
THE MARKETING SOCIETY
The Marketing Society is the influential global community that expands perspectives on what marketers can achieve, founded in 1959 in a pub as a not-for-profit organisation. We have hubs in England, Scotland, Hong Kong, Singapore, the United Arab Emirates and New York, uniting global change leaders to accelerate responsible business growth. By bringing together marketing's brightest voices, we help them do well, do good and feel good. We are for marketers who mean business.
ACCENTURE SONG
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organisations build their digital core, optimise their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 732,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. Accenture solve clients’ biggest challenges. They simplify by turning rigorous inputs into delightful outputs—and valuable human experiences.
STEVE RADCLIFFE ASSOCIATES
Steve Radcliffe created the Future-Engage-Deliver (F-E-D) approach to leadership. Defined by The Times as 'the no-nonsense approach, shaking up the world of leadership'. Anni Townend is an Executive Coach and Facilitator. She is a close colleague of Steve's, and has been co-leading the programme for over 10 years bringing the F-E-D approach to life. Organisations with whom SRA have developed and delivered leadership programmes include:
Walgreens Boots Alliance
MSD (pharmaceuticals)
The Charity Commission
UK Civil Service
GKN (automotive and aerospace)
Wood Mackenzie (data and analytics, research)
City of Edinburgh Council
The Facilitators
The programme is in person and facilitated by two leadership coaches;
Anni Townend, Executive Team Coach and Group Facilitator
Anni Townend is an Executive Team Coach, Group Facilitator, Partner and Mentor to leaders and their team. She is a published author, and an entrepreneur in addition to hosting the podcast, Leaders in Conversation with Anni Townend. With more than thirty years' experience Anni has built a strong reputation for helping leaders create a safe environment in which people feel seen, heard and understood. An environment in which confidence and capability are enabled through deepening human connection and open conversation, and drive collective success. She is well known for pioneering the walk-and-talk, side-by-side conversation that is an integral part of the programme.
Russ Pocock, Principal Director, Leadership & Culture, Accenture
Russ is an expert in leadership, partnering with large global clients at Accenture to create transformational experiences that enable their leaders and their businesses to grow. He has been a Marketing Director, led large teams across diverse international markets and worked with some of the world’s most innovative and fast growing start-ups.
What delegates say
