Hosted virtually in May, June and July, this programme brings marketing leaders together to prepare for their next leadership role. Leading in uncertain times is challenging. The essence of the programme remains to nurture great talent and enable them to be at their best more of the time.
You will have the opportunity to work in pairs, in challenge and support groups as well as experience group coaching and 1:1 coaching with our facilitators. Delegates will leave with a ready-made support network of marketing leaders who they can learn from long after the programme has ended.
The inspiring roll call of senior marketers who coach our attendees reads like a who's who of the industry, with an alumni which includes Costa Coffee's Jill McDonald, BBC's Kerris Bright, McDonald's Alistair Macrow, moneysupermarket's Peter Duffy, Just Eat's (non-exec) Roisin Donnelly, Banyan Tree's Claire Chiang, Verizon's Deirdre Robinson and many many more.
Genuinely the best course I have been on in 23 years. Deep thinking with really practical advice and tips.
Neil Batchelor, Aviva
Modules
Module 1: Future
In a marketing world where the past is no longer a predictor of the future, this module is all about equipping participants with the ability to lead for a future which is immensely exciting and unpredictable in equal measure.
WORKSHOP 1
Tuesday 3 May
WORKSHOP 2
Tuesday 10 May
WORKSHOP 3
Tuesday 17 May
GROUP SESSIONS
Tuesday 24 May
Module 2: Engage
In an era of distraction where engagement can be temporary, we focus on bringing others on the journey with you; how to lead not only for marketing but on behalf of marketing across the business.
WORKSHOP 4
Thursday 9 June
WORKSHOP 5
Thursday 16 June
Module 3: Deliver
Indecision and failure to act at pace often leads to competitors winning, we therefore focus on the critical skills and behaviours that you can build, giving you the confidence to lead and deliver outstanding results.
WORKSHOP 6
Thursday 7 July
WORKSHOP 7
Thursday 14 July
Reconnect and share
Reconnect and share session. In the last couple of years we've run a reconnect session for delegates, and they've given us great feedback, saying it helps refresh them on the learnings from the course after some time away.
RECONNECT SESSION
Friday 9 September
2022 speakers
Cohort 1
9-11am BST
Peter Duffy, CEO, moneysupermarket
Wendy Walker, Vice President Marketing ASEAN, Salesforce
Raj Kumar, Group Brand and Reputation Director, Aviva
Aline Santos Farhat, Chief Brand Officer and Chief Equity Diversity & Inclusion Officer, Unilever
Cohort 2
2-4pm BST
Zaid Al-Qassab, Chief Marketing Officer and Inclusion & Diversity Director, Channel 4
Trevor Johnson, Head of Global Business Marketing EUI, TikTok
Ellie Norman, Former Director of Marketing & Comms, F1
Jill McDonald, CEO, Costa Coffee
Past speakers
Kerris Bright, BBC
Parminder Kohli, Shell
Peter Duffy, moneysupermarket
Keith Weed, ex-Unilever, WPP, UK Advertising Association
Rashmy Chatterjee, IBM
Diego Sacristan, Pfizer
Jerome Hiquet, Formula E
Jason Chebib, Diageo
Matt Rosenblatt, Accenture – Fjord
Simon Lowden, PepsiCo (pictured)
Carolyn McKeever, Shell
Sarah Warby, Lovehoney
Stacey Copeland, athlete
Annabel Venner, Hiscox
Tarun Raman, Kimberly-Clark
Erica Kerner, ONE Championship
Claire Cheung, Banyan Tree
Ted Killijan, Fjord
Nihal Kivaratne, DBS Bank
AN INSPIRATIONAL AND RARE OPPORTUNITY TO CONNECT
Laura Piller, HSBC
WITH LIKE- MINDED PEOPLE, HEAR FROM SOME OF MARKETING’S GREATS AND LEARN IN A WELL FACILITATED ENVIRONMENT
Programme cost
£6,500 +VAT
Apply or nominate
Submit your application or nominate someone in your team to attend our global programme
Brought to you by The Marketing Society and Accenture Song
